He began his modeling career when he was twelve years old, but it wound down only four years later. He has blamed his lack of work as a model on his masculine appearance. Pattinson explained in December 2008, "When I first started I was quite tall and looked like a girl, so I got lots of jobs, because it was during that period where the androgynous look was cool. Then, I guess, I became too much of a guy, so I never got any more jobs. I had the most unsuccessful modeling career."
Pattinson appeared in the advertising campaign for Hackett's Autumn 2007 collection.